Hauv peb lub hlis thawj zaug ntawm xyoo 2026, kev muag khoom xa tawm ntawm lub tuam txhab cov khoom siv tsheb tau nce me ntsis piv rau peb lub hlis dhau los, qhia txog kev rov zoo. Txawm li cas los xij, tseem muaj qhov sib txawv loj piv rau lub hom phiaj muag khoom txawv teb chaws txhua peb lub hlis. Cov hauv qab no yog cov ntsiab lus luv luv ntawm kev ua tau zoo ntawm kev muag khoom txawv teb chaws ntawm cov khoom siv tsheb hauv peb lub hlis no, cov teeb meem tseem ceeb (tsom mus rau kev txhim kho cov neeg siv khoom thiab kev loj hlob ntawm kev muag khoom), thiab cov lus qhia yav tom ntej. Ua ke nrog kev tshuaj xyuas meej ntawm qhov xwm txheej thoob ntiaj teb, qhov no muab cov tswv yim ua tau rau kev kov yeej cov teeb meem kev txhim kho cov neeg siv khoom, nce kev muag khoom txawv teb chaws, thiab txo qhov sib txawv ntawm lub hom phiaj.
I. Kev Muag Khoom Txawv Tebchaws Tag Nrho Hauv Peb Lub Hlis Ib Lub hlis no, kev lag luam txawv tebchaws ntawm cov khoom siv tsheb tau ntsib ob qho tib si lub sijhawm thiab kev cov nyom vim muaj ntau yam kev cuam tshuam los ntawm cov xwm txheej hauv tebchaws thiab thoob ntiaj teb. Hais txog kev ua tau zoo tag nrho, siv cov txiaj ntsig ntawm cov khoom siv hauv kev lag luam hauv tebchaws thiab kev tso tawm ntawm kev thov hauv qee lub khw txawv tebchaws tshiab, lub tuam txhab kev muag khoom txawv tebchaws ntawm cov khoom siv tsheb tau nce ntxiv piv rau lub hlis dhau los. Txawm li cas los xij, tsuas yog kwv yees li 70% ntawm lub hom phiaj kev lag luam txawv tebchaws peb lub hlis twg tau ua tiav, qhov sib txawv tseem ceeb.
Cov Ntsiab Lus Tseem Ceeb ntawm Kev Muag Khoom
Kev Rov Qab Los Ntawm Kev Nqis Peev Ruaj Khov Los Ntawm Cov Neeg Siv Khoom Uas Twb Muaj Lawm: Tus nqi khaws cia ntawm cov neeg siv khoom tseem ceeb txawv teb chaws (feem ntau yog nyob hauv kev lag luam South America) tseem nyob siab dua 80%. Lub quarter no, los ntawm kev ua raws li kev saib xyuas tas li thiab kev teb raws sijhawm rau cov kev xav tau tom qab muag, kev yuav khoom rov qab los ntawm cov neeg siv khoom uas twb muaj lawm tau txhawb kom muaj. Cov xaj los ntawm qee cov neeg siv khoom uas twb muaj lawm tau pom tias nce me ntsis piv rau lub quarter dhau los, ua rau muaj kev nce ntxiv ntawm kev muag khoom, qhia txog qhov tseem ceeb ntawm kev ua raws li cov neeg siv khoom tas li.
Qhov Tsis Zoo ntawm Kev Muag Khoom: Kev Txhim Kho Cov Neeg Siv Khoom Tsis Zoo thiab Kev Txiav Txim Me Me: Tus naj npawb ntawm cov neeg siv khoom tshiab tsis tau raws li qhov xav tau, cov neeg siv khoom txawv teb chaws tau ceev faj hauv lawv lub hom phiaj yuav khoom, thiab tus nqi hloov pauv kev nug tsis tshua muaj. Ntawm qhov tod tes, cov kev tsim kho cov neeg siv khoom tau txwv, feem ntau yog vam khom B2B platforms los tos cov lus nug, tsis muaj kev siv zog tsim kho tsis txaus.
II. Cov Teeb Meem Tseem Ceeb hauv Kev Muag Khoom Siv Tsheb Txawv Teb Chaws hauv Peb Lub Hlis Thawj Zaug
(I) Cov teeb meem loj hauv kev txhim kho cov neeg siv khoom thiab tsis txaus cov neeg siv khoom tshiab
1. Cov Kev Pabcuam Tsim Kho Cov Neeg Siv Khoom Txwv thiab Tsis Muaj Zog: Feem ntau yog siv cov platform B2B xws li Alibaba International Station los tos cov lus nug ntawm cov neeg siv khoom, cov kev pabcuam tsim kho ua ntej (xws li kev nthuav qhia txawv teb chaws, kev xa mus rau cov neeg siv khoom, thiab kev tshaj tawm hauv social media) tsis tau siv tag nrho, ua rau muaj cov peev txheej tsawg ntawm cov neeg siv khoom.
2. Kev Tshuaj Xyuas thiab Kev Ntsuam Xyuas Cov Neeg Siv Khoom Tsis Tseeb: Tsis muaj kev tshuaj xyuas cov neeg siv khoom nug zoo, tsis paub qhov txawv ntawm cov neeg siv khoom (cov neeg siv khoom kawg, cov neeg sawv cev, thiab cov neeg yuav khoom ib leeg), thiab kev ntsuam xyuas tsis pom kev ua rau muaj kev siv zog tsis sib xws, ua rau cov neeg siv khoom zoo tsis tau raug soj ntsuam raws sijhawm thiab tob.
3. Tsis txaus kev koom tes nrog cov neeg siv khoom uas twb muaj lawm: Tsis txaus kev nkag siab txog cov kev xav tau ntawm cov neeg siv khoom tseem ceeb uas twb muaj lawm; tsis tau pom zoo cov khoom siv tshiab rau cov neeg siv khoom; thiab tsis tau qhia rau cov neeg siv khoom sai sai txog kev hloov kho cov khoom tshiab, ua rau muaj teeb meem hauv kev nce qhov ntau ntawm cov xaj los ntawm cov neeg siv khoom uas twb muaj lawm.
(II) Kev muag khoom tsis zoo, tsis txaus qhov zoo thiab qhov ntau ntawm kev txiav txim:
1. Tsis muaj kev txiav txim loj; cov qauv kev txiav txim tsis tsim nyog.
2. Tsis muaj peev xwm sib tw nqi txaus; tsis muaj zog sib tham.
3. Kev ua raws li kev txiav txim tsis zoo; tsis tswj tau cov ntsiab lus ua tiav.
Qhov no ua txhaum txoj cai sib txuas lus nrog cov neeg siv khoom ntawm "qhia meej txog cov txiaj ntsig ntawm cov khoom."
Kev tsis muaj peev xwm txaus ua rau kev hloov pauv tsis zoo.
III. Cov Lus Qhia Yav Tom Ntej
(I) Txhim Kho Cov Tswv Yim Txhim Kho Cov Neeg Siv Khoom, Nthuav Dav Cov Neeg Siv Khoom, thiab Txhim Kho Cov Neeg Siv Khoom Zoo
1. Nthuav Dav Cov Kev Txhim Kho Cov Neeg Siv Khoom Ntau Yam: Txo kev vam khom rau B2B platforms;
Qhov thib ob, siv cov ntaub ntawv kev lis kev cai thiab kev tshaj xov xwm hauv zej zog (LinkedIn, Facebook) los txheeb xyuas cov neeg siv khoom, xa cov lus nug uas raug tsom mus rau, thiab nce qhov feem pua ntawm kev txhim kho ua ntej;
Qhov thib peb, siv cov lus xa mus los ntawm cov neeg siv khoom uas twb muaj lawm, tsim cov cai txhawb siab (xws li luv nqi xaj), thiab coj cov neeg siv khoom uas twb muaj lawm kom pom zoo cov neeg siv khoom tshiab, siv tag nrho cov peev txheej ntawm cov neeg siv khoom uas twb muaj lawm;
2. Tshawb Xyuas Cov Neeg Siv Khoom Kom Tseeb Thiab Txhim Kho Cov Tswv Yim Tom Qab: Faib thiab tshuaj xyuas cov neeg siv khoom nug, sib txawv ntawm cov neeg siv khoom kawg, cov neeg sawv cev, thiab cov neeg yuav khoom ib leeg, muab qhov tseem ceeb rau kev ua raws li cov neeg siv khoom uas muaj kev tsim nyog zoo thiab muaj kev xav tau kev yuav khoom ruaj khov, thiab faib cov kev siv zog kom tsim nyog; tsim cov phiaj xwm ua raws li sib txawv rau ntau hom neeg siv khoom, muab cov lus hais kom ntxaws rau cov lus nug raws li cov qauv, nug cov lus nug kom sai los coj kev sib cuam tshuam, thiab qhia txog cov txiaj ntsig ntawm cov khoom thiab kev lav phib xaub;
3. Ua kom cov neeg siv khoom uas twb muaj lawm muaj nqis ntxiv thiab ua kom cov neeg yuav khoom rov qab yuav dua thiab ntau qhov kev txiav txim: Sib txuas lus tsis tu ncua nrog cov neeg siv khoom tseem ceeb uas twb muaj lawm kom nkag siab txog lawv cov kev xav tau ntawm kev ua lag luam uas hloov pauv, pom zoo cov khoom tshiab thiab cov khoom tshiab, thiab muab cov lus hais thiab cov kev daws teeb meem raws li kev hloov kho txoj cai hauv lawv cov lag luam; muab cov nyiaj pab txhawb nqa kev koom tes mus sij hawm ntev rau cov neeg siv khoom uas twb muaj lawm kom txhawb kom muaj ntau qhov kev txiav txim thiab lub sijhawm koom tes ntev; teb sai rau cov neeg siv khoom uas twb muaj lawm cov kev xav tau tom qab muag kom txhim kho kev txaus siab ntawm cov neeg siv khoom, txhawb kom muaj kev yuav khoom dua thiab kev xa mus rau lwm tus, thiab tsim kev txhawb nqa kev muag khoom ruaj khov.
(II) Tsom ntsoov rau kev nce kev muag khoom, kev txhim kho cov qauv kev txiav txim, thiab kev txhim kho kev ua lag luam
1. Xaiv cov xaj loj thiab ua kom cov qauv xaj zoo dua: Ua kom pom tseeb rau kev sib txuas lus nrog cov tuam txhab me thiab nruab nrab hauv txawv teb chaws thiab cov neeg faib khoom siv tsheb, muab cov nyiaj pab yuav ntau los coj cov neeg siv khoom kom nce qhov ntim xaj;
2. Txhim kho lub hwj chim sib tham thiab txo cov kev pheej hmoo ntawm tus nqi: Ua qhov kev tshuaj xyuas tob txog cov qauv nqi hauv kev lag luam thoob ntiaj teb thiab cov lus hais ntawm cov neeg sib tw, thiab tsim cov tswv yim tsim nyog raws li tus nqi khoom thiab qhov zoo ntawm cov khoom kom tsis txhob koom nrog kev sib tw nqi qis; qhia txog cov kev nyuaj siab ntawm tus nqi xws li cov nqi se thiab kev nce nqi ntawm cov khoom xa tuaj, thaum hais txog qhov zoo ntawm cov khoom thiab kev xa khoom kom txhim kho lub hwj chim sib tham.
3. Txhim kho kev ua haujlwm ntawm kev taug qab kev txiav txim thiab tswj hwm kev ua tiav: Txhim kho cov txheej txheem taug qab kev txiav txim kom ntseeg tau tias muaj kev nce qib zoo hauv cov theem xws li kev hais nqe, kev xa khoom qauv, thiab kev kos npe rau daim ntawv cog lus, thiab zam kev poob kev txiav txim vim muaj kev ncua sijhawm; tsim kom muaj phau ntawv teev kev ua tiav kev txiav txim los taug qab kev thauj mus los thiab kev tshem tawm kev lis kev cai thoob plaws hauv cov txheej txheem, thiab sib koom tes nrog cov chaw xa khoom thiab cov chaw lis kev cai ua ntej kom ntseeg tau tias kev xa khoom raws sijhawm; daws cov lus tsis txaus siab thiab cov lus tawm tswv yim ntawm cov neeg siv khoom sai sai thaum lub sijhawm ua tiav, daws cov teeb meem ua ntej, txhim kho kev paub ntawm cov neeg siv khoom, txhawb kom cov neeg siv khoom rov qab yuav khoom, thiab xyuas kom meej tias kev muag khoom loj hlob ruaj khov.
Lub sijhawm tshaj tawm: Plaub Hlis-03-2026
